Last updated: 30th July 2026
This privacy policy explains how Fruitylicious collects, uses and protects personal information when you visit fruitylicious.uk, contact us or interact with our events and services.
For data-protection purposes, the data controller is:
Fruitylicious
Isle of Wight, United Kingdom
1. Information we collect
Depending on how you use the website, we may collect:
- Your name, email address and any information you provide through a contact form or email.
- Information you provide when asking about an event, performing at an event or working with Fruitylicious.
- Technical information recorded automatically by our website hosting provider, such as your IP address, browser type, device type, pages visited, date and time of access, and referring website.
- Cookie preferences and limited website-usage information, where analytics are enabled.
- Information submitted when commenting on a news post, if website comments are enabled.
Please do not send sensitive personal information through the website unless it is genuinely necessary.
2. How we use your information
We may use personal information to:
- Respond to enquiries and messages.
- Provide information about Fruitylicious events.
- Communicate with DJs, performers, venues, suppliers and other event partners.
- Administer and maintain the website.
- Detect spam, misuse, security incidents or technical problems.
- Understand how the website is being used.
- Send event announcements or marketing communications where you have asked to receive them.
- Meet legal, accounting or regulatory obligations.
3. Our lawful bases
Under UK data-protection law, we rely on one or more of the following lawful bases:
Legitimate interests
We may process information where it is reasonably necessary to operate Fruitylicious, respond to enquiries, promote our events, maintain the website and protect it against misuse.
When relying on legitimate interests, we consider whether our use of the information is proportionate and whether it could unfairly affect your rights.
Consent
We rely on consent where you have actively agreed to something, such as:
- Receiving optional marketing messages.
- Accepting non-essential analytics cookies.
- Providing information for a specific promotional purpose.
You may withdraw your consent at any time.
Contract
We may process information where it is necessary to enter into or carry out an agreement with you—for example, where you are performing, supplying services or helping to organise an event.
Legal obligation
We may retain or disclose information where this is necessary to comply with the law, taxation requirements, accounting rules or a valid request from a public authority.
4. Contact forms and email
When you contact us, we will use the information you provide to deal with your enquiry and any related follow-up.
Contact-form submissions may be transmitted through our website hosting or email provider. Depending on the configuration of the website, a copy may also be stored temporarily within WordPress.
We will not add you to a marketing list simply because you have contacted us.
5. Event tickets
Tickets may be sold through an external ticketing provider, such as TicketSource.
When you follow a ticket link, you leave the Fruitylicious website. The ticketing provider will collect and process information under its own privacy policy and terms. Fruitylicious does not normally receive your complete payment-card details.
We may receive limited booking information from the ticketing provider where this is necessary to administer an event.
6. WhatsApp and social media
The website may link to the Fruitylicious WhatsApp channel and to profiles or sharing functions operated by social-media platforms.
When you follow one of these links, the relevant external service may collect information about your visit and associate it with your account. These services operate under their own privacy policies.
Using the sharing buttons on an event page does not itself send your personal information to Fruitylicious. However, the selected social-media service may process information when its website or application opens.
7. Cookies
Cookies are small files placed on your device when you visit a website.
Essential cookies
WordPress, security tools and the cookie-preference system may use essential cookies required for features such as:
- Website administration.
- Security and fraud prevention.
- Remembering your privacy choices.
- Maintaining logged-in sessions for authorised website administrators.
These cookies do not require consent where they are strictly necessary to provide a service requested by the user.
Analytics cookies
We may use privacy-conscious website analytics to understand matters such as:
- Which pages are visited.
- Approximate visitor numbers.
- How visitors reached the website.
- Which devices or browsers are being used.
Where analytics or other non-essential storage technologies require consent, they will not be activated until you have made a choice.
You can also delete or block cookies through your browser settings, although doing so may affect some website functions.
8. Who we share information with
Where necessary, information may be processed by organisations that help us operate Fruitylicious, including:
- Our website hosting provider.
- Website maintenance and security providers.
- Our email provider.
- Contact-form and anti-spam services.
- Analytics providers, where enabled.
- Ticketing and event-administration providers.
- Professional advisers, such as accountants or legal advisers.
- Public authorities where disclosure is legally required.
We do not sell personal information to advertisers or data brokers.
Where another organisation processes personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and security protections are in place.
9. International transfers
Some service providers or social-media platforms may process information outside the United Kingdom.
Where Fruitylicious is responsible for an international transfer, we will take reasonable steps to ensure that an appropriate legal safeguard is in place. This may include an adequacy regulation or approved contractual protections.
10. How long we keep information
We keep personal information only for as long as it is reasonably needed.
Our intended retention periods are:
- General enquiries: normally deleted within 12 months after the matter has been resolved.
- Business, performer and supplier correspondence: normally retained for up to six years where relevant to contractual, financial or legal records.
- Marketing preferences: retained until you unsubscribe or withdraw consent, with a limited suppression record retained where necessary to respect that choice.
- Website security and server logs: normally retained for between 30 and 90 days, subject to the hosting provider’s configuration.
- Website backups: retained according to the backup schedule and overwritten periodically.
- Comments: retained while the related post and discussion remain published, unless removal is requested or required.
These periods may be extended where information is needed in connection with a dispute, legal claim, safeguarding concern or legal obligation.
11. Security
We take reasonable technical and organisational measures to protect personal information. These may include:
- Keeping WordPress, the theme and plugins updated.
- Restricting administrator access.
- Using strong passwords and access controls.
- Maintaining backups.
- Using encrypted HTTPS connections.
- Applying anti-spam and website-security measures.
No website or transmission method can be guaranteed to be completely secure.
12. Your rights
Depending on the circumstances, you may have the right to:
- Ask for confirmation that we hold your personal information.
- Request a copy of that information.
- Ask us to correct inaccurate or incomplete information.
- Ask us to erase information.
- Ask us to restrict how information is used.
- Object to certain uses of your information.
- Receive information in a portable format.
- Withdraw consent at any time.
- Complain about how your information has been handled.
Not every right applies in every situation, and some information may need to be retained for legal reasons. UK GDPR provides rights including access, correction, erasure, restriction and objection.
To exercise your rights, contact us using the contact form on this website. We may need to ask for enough information to confirm your identity before responding.
13. Complaints
Please contact us first if you have concerns about how Fruitylicious has handled your information.
You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
14. Children’s information
The Fruitylicious website and events are not intended to collect personal information directly from children through online accounts or profiling.
Anyone under 18 who needs to contact us should avoid providing unnecessary personal details. Where appropriate, we may ask that a parent, guardian or responsible adult communicates with us.
15. External websites
This website contains links to other websites and services. Fruitylicious is not responsible for the privacy practices, content or security of external websites.
You should review the privacy information provided by the relevant service before supplying personal information.
16. Changes to this policy
We may update this privacy policy when our website, services or legal obligations change.
The current version will be published on this page with its latest revision date.